Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wendy's and Dave Thomas' Images of Waiting Children

We love the Dave Thomas Foundation for Adoption. They do a lot of great work encouraging people to adopt kids from foster care--among the most notable achievements are the federal tax breaks Dave successfully advocated for in the 90s and of course Wendy's fast food restaurant which dedicates a percentage of its profits to adoption.  
I remember growing up knowing that Wendy's was special because Wendy was adopted and it was a positive thing. (I didn't realize that Dave was the adopted one and the daughter he named the restaurant after was his biological child--probably because I wanted so badly to know another adopted daughter and therefore chose to believe she was a fellow adoptee. She also had crazy hair.) 
These days I don't spend time gazing out the window of my parents' car looking for Wendy's restaurants. But I do get e-mails from the Dave Thomas Foundation. I appreciate all the work they do, but I have to say that sometimes I feel uneasy about the images of waiting children they use in promotions. 
Maybe because the images could play into that old "rescue the child" attitude. The pictured kids are often alone, gazing upward, as if waiting to be picked up. 

You want to reach into the poster and hold the kid.

Which is the point.

But yet there's more to it. Yes, you are helping a child when you foster or adopt, but if you start with a "missionary" mindset and expect the child to be ever grateful and good because you saved them from certain squalor, the child is probably going to experience feelings of anger and resentment at some point. It's demoralizing to be thought of as a charity case.



Images, in advertising especially, tend not to invite complexity. They activate viewers' emotions much faster than words do. This probably has something to do with the right brain/left brain thing that a linguist or psychologist would know more about than me. What bothers me is that the emotion these images evoke is a troubling one: pity.

Don't simply pity the poor orphan. Too easy. From what I've seen, that attitude reduces the situation and can lead to unrealistic expectations. Respect the child as a full person who probably won't think of you as a savior and be okay with that. Do step into adoption or foster care, but do it with recognition of the child's hurts and struggles and have an openness to learn from the child. Adoption isn't a rescue mission--it's a paradox of torn flowers.

Vaseline's Skin-Lightening Cream

The Web is in uproar over Vaseline's New Skin-Lightening cream marketed in India and in a Facebook app that allows users to lighten their skin in profile photos.

When I was in China a few summers ago, I blogged about this strange "skin-lightening" rhetoric I noticed on creams that appeared to be simply sunscreens or "complexion balance" products. I knew it was connected to class-based attitudes valuing white-collar jobs that don't require outdoor labor, but I couldn't figure out if people realized the racial connotations too (usually people denied it or acted confused when I asked.)

Well, apparently in India there's the same rhetoric in advertising, and some people DO recognize the racism behind it. This Vaseline Men line is the first of its kind marketed exclusively for men--skin-lightening creams have been around for decades for women--no surprise there. In this article, one man says that this whole thing perpetuates a "I want to be fairer craze" that's sweeping India.

The cream's product description claims to even skin tone and remove "dark spots" caused by too much sun exposure. Okay, I like that terminology better. It's a less offensive way to think about it, and I hope that's the real reason why men are using it, not to "lighten" their natural skin tone.

But still.

It's a good sign, in my opinion, that people are upset about it. No matter the manufacturer's actual intentions, AWARENESS is the first step to racial sensitivity. It's necessary if we are to ever move forward.

Some dude comments on the product's Facebook page: "from the outlook of a European american guy seeing an ad for Indian men to lighten their skin to become like white men; i find this racist and a bit offensive. being white does not make you look good. i find this borderline NAZI thinking and that needs to stop."

I Poo in Blue

Did I really just see this on TV??

An ad for denim....wait for it....diapers. Whaa?! You read that correctly. Huggies has indeed created limited edition jeans diapers. And they're not kidding.

The commercial starts with a Euro voiceover of "My diaper is full -- full of chic." and ends with the tagline, "The coolest you'll look pooping your pants." Oh and don't forget the middle bits: "When it's a number two, I look like number one." and "I poo in blue." That's copywriting gold, y'all.

But don't just read about it, see for yourself:

(In case you can't view embedded videos, click here.)


Wow. I'm kind of freaked out by the fact that they're sexualizing a male baby in the ad, but then again, I also think the whole thing is kind of totally hysterical (and gross at the same time...). See? Flip. Flop. Any ad that makes you unsure of whether you love it or hate it must be pretty good. I'm definitely weirded out by the whole thing, but I'm also pretty amused, so kudos, ad agency.

Though I heard they turn your baby's legs blue... Oops.

Oh, and Sarah: Take a look below - this could be soon-to-be-born-at-any-minute baby Caroline in just a few short months. Huzzah! ;)

Photo by Amber Porter

Oops! Did I just ruin the surprise of what I'm getting little Caroline for an arrival gift? Darn. (ha ha)


So what do you think? Heinous or hysterical? Would you buy these for your baby?

A fun cuppa joe on a rainy Wednesday

Goooood morning! It's Wednesday and it's rainy. I'm dragging. I'm not normally a caffeine drinker, but I think a cuppa might do me some good this morning. I'd love to stumble into a coffee shop and find this amazing branding suite:



All three concepted, designed and created by Rachel Dangerfield of Quail Creative, who just graduated from Columbus College of Art & Design - hello, talented.

Love this. And now I'm off to find some sustenance... Hope you have a great hump day! Be back later!

xo, r.

A sticker for our gas-guzzlin' friends...

This post is dedicated to my sweet, kind, tree-hugger (but not dirty-hippie) boyfriend, B. ;)

B, I know you're going to want some of these to post around town:

What is it?

Let's zoom in a bit:

Yup, it's a magnet - wait for a quiet moment and slap that baby on your neighborhood's biggest gas-guzzler - et voila! Guerrilla eco-campaign!

Magnet by Topos Graphics and Sarah Riegelmann; available to buy here.

Originally spotted here.

Hair Ads from the Late Nineteenth Century

Speaking of hair-race connections, and the roots of the issue for women...

Check out these ads for hair products appearing in negro periodicals in the late nineteenth century (I love microfilm!):




In the first one, we see that curly hair, of course, must be made straight. You don't want the terribly "wild" curly look pictured on the left--your life will be much better after using this "wonderful discovery" to make it straight.
Straight = better.



In the next one, pay attention to the adjectives describing blacks' natural hair, which they should definitely straighten so it will be longer and flowing on their shoulders as pictured: "Positively straighten knotty, nappy, kinky, troublesome, refractory hair..." Hair that in its natural state needs to be fixed. The desired result? "Causes the hair to grow long and straight, soft and fine, and beautiful as an April morning."

It's obvious whom these are marketed to--we can assume advertisers want consumers to see themselves in the images. WOMEN.

Stupid is as stupid does

Diesel's new "Be Stupid" campaign is a boggling mix of brilliance and (obviously) idiocrasy for me. The taglines are pretty great. I didn't include a few of the ads because I've read that a lot of people were supremely offended by the messages they send re: women (one ad shows a woman flashing a security camera and another shows a woman taking a picture of her crotch). They didn't really faze me, but then again, I liked all of the Jackass movies, so let's just say that my sense of humor isn't the most uppity.

Love or hate these, you have to give the ad designers some credit for concept and tag:


The headline above is wise beyond its stupidity!
:)



Originally seen on Yes and Yes.

Kinda funny and great, eh?

Smell like a man, man

Whaaat?

Link (in case you can't watch the embedded video): click here

B and I saw this last night and thought it was hilarious. Even this morning it's seriously cracking me up. Enjoy...I'm on a horse.

Brains perform best when they're hydrated

Happy Friday! Uber-extreme blizzard warnings for today aside, I thought I'd try to help get your Friday started off on a good note. Believe me when I say that if you watch this video, it will get make you chortle at least a bit - seriously, trust me on this one.

*Two small disclaimers: 1) If you're afraid of ventriloquist dummies, do not watch this (clowns freak me out, but I'm mostly okay with dummies). 2) There is music with this video, so plug in your headphones or turn down the volume if you're at work. Otherwise, enjoy!



Seriously, this is an oversize marionette dancing to cheesy early 90s music. What is not to love about this ad? And an ad for water, no less. Kudos, ad peeps, kudos.

Found here.


P.S. Skip to 1:06-1:14 in the video if you don't have time to watch the whole thing (come on though - it's only a minute!) but can spare a second or two to see sheer awesomeness.

Split down the middle


Card originally seen on Pretty Pretty Paper.

Having worked in legal marketing for several years, I saw tons and tons of boilerplate, boring business cards for various types of attorneys. No one loves a divorce or a divorce laywer, but I love that this Mr. Mahon is making things more...practical. A little sense of humor can't hurt things, right? Just split the card down the middle and you're both armed with info. Kinda wrong; kinda funny.

Undercover brother?



Photos from CBS

I know this is super dorky of me, AND we've been watching less TV to boot, but I'm really siked to check out the show Undercover Boss. The teaser previews are on CBS now and the show premieres after the Super Bowl in February (2/7).

The "plot" is brilliant: C-level executives go undercover in their own companies and work alongside their employees (often the lowest level workers) without the employees knowing who the exec is. The first episode has the President and C.O.O. of Waste Management actually cleaning out porta-potties, collecting trash from a landfill, and so on.

It's a genius marketing scheme for the companies participating, too - free PR for the execs who are willing to do this, and even better PR if they seem like approachable, nice people while doing it.

I've already set my DVR. Now I'm just interested to see how the episode with the CEO of Hooters goes...

BMW and Audi play a game of chess

The importance of vigilance:

Audi put up a billboard in Santa Monica touting the challenge: “Your move, BMW” - only to find themselves outdone by a much larger billboard from Santa Monica BMW with the simple headline "Checkmate." I give major props to Juggernaut Advertising for spotting the Audi billboard and proposing the clever BMW billboard in response.

Just goes to show the importance of a brand (or their advertising agency) knowing their market and atmosphere.

Photo from BMW Blog.

Greenberg movie trailer

All of the self-proclaimed intelligentsia, indie flick connoisseurs, and introspective mid-30s hipsters around the country are probably falling all over themselves with excitement for this upcoming movie:



Could be awful. Could be awesome. Focus Features usually does really good stuff. I guess we'll see which way it goes when it comes out...

On a side note, I'm excited to see Ben Stiller do a movie that's more in the direction of Royal Tenenbaums than that of Along Came Polly. Ugh.
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